With a surge in the number of spas and salons spurting across the city, one is spoiled for choice when looking for a grooming or pampering session over the weekend.Be it a haircut, a facial or an anti hairfall treatment that claims to ‘boost’ your scalp for those luscious locks, there is no scarcity of such facilities in Mumbai.
However, while these beauty parlours and spas claim to help you in becoming a goodlooking, groomed individual most people end up walking out of these plush beauty centres feeling all the more insecure and unhappy about their appearance.
These salons’ employees have sharpened their tactics of boosting their business which merely involves pointing out a particular client’s flaws time and again and suggesting a treatment that will remedy that ‘flaw’. For instance, “ Madam, aapke baal kaafi dry aur freezy hain. Aap yeh hair treatment try kijiye..iske baad toh aapke baal ekdum soft aur shiny ho jayenge.” (Ma’am, your hair is extremely dry and frizzy. Why don’t you try this specific treatment that will make your hair soft and shiny?)
Those poor customers will soon realize the cost for that fancy hair treatment that assures them luscious locks runs up to Rs.6000 – Rs.7000 (120 $ – 130 $) atleast. Some who are affected by those taunts passed on their physical appearance tend to go in for such unnecessary treatments and after going through that entire process they are informed by their beautician that they will have to shell out additional money for some shampoos and hair conditioners now that they’ve gone in for that hair treatment.
This has become such an effective business strategy for these spas and salons, wherein the employees attack the self esteem of gullible clients and bully them into going for other treatments that promise better skin and hair. A person walking in for a basic haircut is constantly reminded to go in for a facial since the beautician notices how ‘uneven’ his/her skin tone is.
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